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Aleksi Parikka
Most messaging isn't unclear. It's aimed wrong.
The wrong core, said to the wrong people, in language borrowed from competitors. Each piece looks fine on its own. Together they form a shape with nothing inside.
I work the whole arc — strategy, message, expression — as one argument. Find what you actually sell. Find who actually buys it. Build everything outward from there.
Work that defends itself.
What are you talking about
Work
Click’em.
Epistä
Radiospotti: HelmiSimpukka
110 vuotta Suomessa
Helminen
Jingle: HelmiSimpukka
Not everything goes
like in the movies.
The task was to advertise cinema as a medium — without cinema as a medium.
The solution earned recognition, including at Vuoden Huiput.
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